NEWS & INSIGHTS

Insights on growth, media and global marketing

Original analysis on Google Ads, Meta Ads, SEO, GEO and branding, for brands operating in more than one market.

Digital Growth & Commerce · Jun 24, 2026

Why TikTok Shop is rewriting the rules of social commerce

Digital Growth & Commerce · Jun 23, 2026

Google's AI Overviews are changing what "ranking first" even means

Digital Growth & Commerce · Jun 22, 2026

What the EU's privacy rules actually changed for advertisers

Digital Growth & Commerce · Jun 21, 2026

Why search intent splits differently across markets

Digital Growth & Commerce · Jun 20, 2026

The shift from last-click to multi-touch attribution isn't optional anymore

Digital Growth & Commerce · Jun 19, 2026

Why e-commerce in Southeast Asia doesn't follow the Amazon playbook

Influencer & Media · Jun 24, 2026

Why mid-tier creators are outperforming celebrities on conversion

Influencer & Media · Jun 23, 2026

What changed when platforms started disclosing paid partnerships by default

Influencer & Media · Jun 22, 2026

Why digital PR still works in an AI search world

Influencer & Media · Jun 21, 2026

The platforms where creator marketing actually differs by region

Influencer & Media · Jun 20, 2026

Why UGC-style ads keep outperforming polished brand films

Influencer & Media · Jun 19, 2026

What brand safety actually means after years of platform controversy

Creative & Content · Jun 24, 2026

Why short-form video keeps getting shorter, and what that does to messaging

Creative & Content · Jun 23, 2026

The case against one hero video repurposed for every platform

Creative & Content · Jun 22, 2026

Why local creative consistently outperforms translated creative

Creative & Content · Jun 21, 2026

What AI image and video tools have actually changed in production

Creative & Content · Jun 20, 2026

Why design systems matter more than individual ads now

Creative & Content · Jun 19, 2026

The quiet shift from polished to "looks like a friend made it"

Websites & Infrastructure · Jun 24, 2026

Why Core Web Vitals quietly became a growth metric, not just a developer one

Websites & Infrastructure · Jun 23, 2026

What changed when first-party data became the only reliable data

Websites & Infrastructure · Jun 22, 2026

Why attribution modeling needs to be rebuilt for an AI-driven funnel

Websites & Infrastructure · Jun 21, 2026

The real cost of treating your website as a one-time project

Websites & Infrastructure · Jun 20, 2026

Why predictive ROAS forecasting is becoming standard, not experimental

Websites & Infrastructure · Jun 19, 2026

What automation actually replaced in modern marketing operations